SAE

At the forefront of creative media education, SAE is a global leader with 52 campuses worldwide, dedicated to nurturing creative talent and producing industry-ready graduates. Tasked with the UI design, my aim was to create a website that didn't just blend in with standard tertiary education platforms, but instead exuded a unique and cool vibe reflective of the innovative courses offered. Grounded in student research, this project aimed to turn SAE's web experience from frustrating to delightful. This project stands as a testament to SAE's commitment to excellence, earning recognition with prestigious awards.

UI Creative Direction Design Prototyping

2022

DotComm Award – Platinum

2022

W3 Awards – Gold

At the heart of the SAE website design were two key design elements: parallax scrolling and a playful grid layout. Parallax design brought a dynamic edge to the user experience, letting visitors dive into content with smooth, immersive scrolling. Alongside this, a super playful grid layout added an extra layer of visual excitement, showcasing SAE's creative spirit.

Introducing gradients to each pillar amplified depth and contrast, unlocking new possibilities for our colour palette. This nuanced enhancement not only intensified colour variation but also expanded their versatility across the site's design.

From application forms to detailed course pages we ensured a cohesive user experience; with all interactions, error states and hover states considered to work seamlessly on dark and light backgrounds. Additionally, the development team was provided with a comprehensive UI kit for efficient implementation.