Destination Gold Coast
After securing a competitive pitch, I led the design of Destination Gold Coast's groundbreaking website, staying true to their vision. Emphasising mobile-friendliness and user-friendly navigation, the site showcases the region's offerings and drives bookings. The visually captivating design resulted in a 164% increase in leads, reinforcing tourism support for Destination Gold Coast.
Sitecore – Site of the Year
Sitecore – Ultimate Winner APAC
Drawing inspiration from the brand's concept of 'play,' we infused the website with interactive elements that brought this playful nature to life. From moving typography to dynamic icons, every detail was designed to engage visitors and create an immersive experience that reflects the brand's playful spirit.
The collaboration with Destination Gold Coast extended beyond the initial launch of the website. With a longstanding relationship, I worked closely with their team to continually optimise the website for peak performance. This involved regular reviews and refinements to ensure every page and element was delivering the best possible user experience. Additionally, we continued to add new pages and features to the site, evolving alongside Destination Gold Coast's needs and objectives.
