Sara McNelis
For Sara McNelis, a multifaceted Holistic Nutritionist, Life Coach, Manifestation Coach, CrossFit, and Fitness Coach, as well as an inspiring speaker and host, I created a brand that seamlessly blends wellness with strength and femininity. Emphasising bold typography, striking graphics, and contrasting colours, the design captures Sara's powerful yet approachable nature.
The brand for Sara McNelis is as dynamic as she is, with a monogram version of the logo to use in more playful applications. The diamond icon symbolises wellness, while the gradient, inspired by the sky at dusk and dawn, further reinforces wellness. Together, these elements create a cohesive and impactful brand identity that resonates with Sara's multifaceted approach to holistic wellness and empowerment.
